We connect transdisciplinary research with policy and practice. We offer a range of services and tools, drawing on: the computational and experimental work of the Neuropolitics Research Lab (NRLabs); the social computational expertise of the Social Media Analysis and Support for Humanity (SMASH) Lab; M&C Saatchi World Services’ expertise in data-driven research for social listening; and International Cultural Relations’ experience and networks in public policy and practice. 

Our services

• Research Consultancy: In-depth analyses of digital influence. We offer consultancy services for policymakers and NGOs to help develop the policies and strategies needed for understanding and operating successfully in the digital age.
• Tools: DIIL draws on the University of Edinburgh’s strengths in Informatics, Design, Social Computing and Neuroscience to develop bespoke tools to analyse digital influence.
• Transformative Learning: Executive education for policy makers and others to help understand digital influence. Individuals will be able to choose from a range of programmes offered by DIIL including Winter and Summer Schools.
• Public Understanding: We aim to improve public understanding of digital influence through our learning, public and policy engagement, and DIIL publishing activities.
• Monitor: A subscription-based ‘MONITOR’ service that will offer real time reports on digital influence tracking topics in multiple languages is under development and available to early subscribers.O